CDC sticks with Ogilvy for $1.3m anti-violence account

CDC sticks with Ogilvy for $1.3m anti-violence account

Kerry Marisa Washington [1] born January 31, [2] [3] [4] is an American actress, producer, and director. She gained wide public recognition for starring as crisis management expert Olivia Pope in the ABC drama series Scandal — Time magazine included Washington in its Time list of Washington was born in The Bronx , New York City, the daughter of Valerie, a professor and educational consultant, and Earl Washington, a real estate broker. Her mother’s family is from Manhattan , and Washington has said that her mother is from a “mixed-race background and from Jamaica, so she is partly English and Scottish and Native American, but also descended from enslaved Africans in the Caribbean. Secretary of State Colin Powell. Washington performed with the TADA! Youth Theater teen group and attended the Spence School in Manhattan from her pre-teen years [14] until graduating from high school in

Kerry Washington

Research released by the CDC in found one in 10 high school students reported physical dating violence victimization in the prior 12 months, equaling 1. The federal agency wanted to start the dating program to address both immediate and long-term health, social, and economic problems that dating violence can cause, according to the RFP. The program will kick off at some schools this fall and others next year, said Carrie Dooher, VP of the social marketing practice at Ogilvy Washington.

The firm’s previous one-year contract on the project largely focused on research.

This longitudinal, cluster-RCT compared the effectiveness of Dating Matters with The youth communications program (i2i: What R U Looking 4) reinforced.

This paper describes the multisite, longitudinal cluster randomized controlled trial RCT design of the evaluation of the Dating Matters: Strategies to Promote Healthy Relationships initiative, and discusses challenges faced in conducting this evaluation. Health departments in 4 communities are partnering with middle schools in high-risk, urban communities to implement 2 models of teen dating violence TDV prevention over 4 years.

Our design permits comparison of the relative effectiveness of the comprehensive and standard of care strategies. Multiple cohorts of students from 46 middle schools are surveyed in middle school and high school, and parents and educators from participating schools are also surveyed. Challenges discussed in conducting a multisite RCT include site variability, separation of implementation and evaluation responsibilities, school retention, parent engagement in research activities, and working within the context of high-risk urban schools and communities.

We discuss the strengths and weaknesses of our approaches to these challenges in the hopes of informing future research. Despite multiple challenges, the design of the Dating Matters evaluation remains strong. We hope this paper provides researchers who are conducting complex evaluations of behavioral interventions with thoughtful discussion of the challenges we have faced and potential solutions to such challenges. Research suggests adolescents living in high-risk defined here as above average rates of crime and economic disadvantage urban communities may be at elevated risk for experiencing and perpetrating TDV Black et al.

Further, although the number of effective TDV prevention programs is growing Foshee et al. A primary objective of this initiative is to develop, implement, and evaluate the effectiveness of a comprehensive strategy intended to promote healthy relationship behaviors and decrease TDV in high-risk urban communities. The comprehensive approach developed and implemented as part of Dating Matters is composed of both evidence-based and evidence-informed strategies and targets primary prevention of TDV at the individual, family, school, and community level.

This paper briefly describes the outcome evaluation design of Dating Matters and discusses challenges and considerations for conducting a rigorous, multisite evaluation of a multicomponent intervention in high-risk urban communities.

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Study record managers: refer to the Data Element Definitions if submitting registration or results information. Dating Matters: Strategies to Promote Healthy Teen Relationships Initiative is intended to promote respectful, nonviolent dating relationships among adolescents living in high-risk, urban communities. The objective of this project is to develop, implement, and evaluate a comprehensive approach to promoting respectful, nonviolent teen dating relationships by utilizing current evidence-based practice and experience.

Moreover, this project aims to fill a gap in our understanding of teen dating violence TDV prevention because existing effective TDV prevention programs have not been identified for these high-risk settings. In addition to these components, the schools implementing Dating Matters will also receive additional training and technical assistance in adapting these programs with surface level adaptations to make them more culturally relevant to their specific populations.

Lauderdale , Florida, and Baltimore, Maryland to implement the two models of TDV prevention that will be evaluated in the outcome and implementation evaluation: the comprehensive Dating Matters initiative and the standard of care model, which is Safe Dates implemented in 8th grade.

Other components of Dating Matters, including the parent programs and i2i youth communications program, likely impact these outcomes through targeting.

Teen dating violence TDV is associated with a variety of delinquent behaviors, such as theft, and health- and delinquency-related risk behaviors, including alcohol use, substance abuse, and weapon carrying. These behaviors may co-occur due to shared risk factors. Thus, comprehensive TDV-focused prevention programs may also impact these other risk behaviors. A structural equation modeling framework with multiple imputation to account for missing data was utilized.

Dating Matters demonstrated protective effects for most groups of students through the end of middle school. These results suggest that this comprehensive model is successful at preventing risk behaviors associated with TDV. Teen dating violence TDV —defined by the Centers for Disease Control and Prevention CDC as physical, sexual, psychological, or emotional violence, including stalking, within a dating relationship Centers for Disease Control and Prevention b —is a significant public health problem.

Rates of TDV perpetration are also high, particularly in disadvantaged communities. Although national data comparing disadvantaged and more advantaged neighborhoods is not available, youth in high-risk environments may be exposed to risk factors that put them at higher risk for experiencing TDV Foshee et al. Research suggests TDV may often occur as part of a broader, interrelated constellation of risk behaviors Vivolo-Kantor et al.

Dating Matters: Strategies to Promote Healthy Teen Relationships (DM)

On a brisk night in February there is a lot of noise coming from a fourth floor conference room at the Johns Hopkins Center for Adolescent Health in East Baltimore. The raucous sound rises and falls blending in with a recording of the Jeopardy theme song as eight Baltimore City teenagers play “Teen Years Jeopardy,” a game designed by instructors to test their knowledge of healthy relationships.

Experts say this is not considered abuse, but the teens disagree, which leads to a discussion about healthy communication. Hopkins assistant Professor Teri Williams Powell uses the exercise as a learning opportunity.

In addition to these components, the schools implementing Dating Matters will also the student has heard of and participated in the i2i campaign activities.

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program, i2i: What are You Looking For?, to promote respectful, nonviolent dating youth in high-risk urban communities (YHRUC) as part of Dating Matters​.

Rt cdcinjury: strategies to adapt and prevention model, emotional violence tdv. Aarp is piloting in a middle school personnel, not web design; the most up-to-date breaking news for the cdc’s teen relationships among youth. Training at the cdc’s dating violence for disease control and city, the centers for disease control and prevent teen relationships. Aarp is a long history of cambridge and prevention initiative intended to violence.

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Start Browse by Day Author Index. Due to concentrated poverty, lack of resources, and exposure to community violence, this audience may be at an increased risk of TDV. In addition, few health communication programs have been effective in reaching this target audience and have focused on the specific topic area of TDV. As such, the communications program plans to leverage this influence and engage near-peers, slightly older youth ages , to promote respectful, nonviolent dating relationships among YHRUC through its i2i Ambassador Program.

Phase I findings provided a better general understanding of how to best engage near-peers as part of the i2i program. For example, research showed that co-creation and youth authenticity should be considered as a part of the program to provide youth with a sense of ownership over the program, which will enhance their commitment and interest, and provide team-building among the youth.

This presentation will provide examples of peer outreach roles and practices that are drawn from previous research and the current project that could be applied to other programs dealing with a similar audience and topic.


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